All staff, tutors, associate members and fellows of Coaching Life Ltd agree to pursue the following code of ethics and coaching standards:
- All members shall treat clients, colleagues and others with whom they conduct business with respect, dignity, fairness and courtesy - respecting their values, beliefs and goals (which may differ from their own) and being aware of cultural, regional and linguistic differences.
- Coaches need to ensure that the client fully understands the commercial coaching agreement and its terms and conditions (costs, process, location and frequency) at the beginning of the coaching relationship.
- It is the responsibility of all coaches to withdraw from practice if the ability to serve the client is diminished by illness, conflict of interest and/or any other circumstances. When coaching minors it is the responsibility of the coach to ensure that they have parental permission and another adult, if not a parent, attends the coaching sessions.
- Coaches always operate within the limits of their own competence, recognise where that competence has potential to be exceeded and when required refer the client to a more experienced coach or provide them with support in seeking the help of another professional, such as a therapist, counsellor, psychiatrist, and/or business / financial advisor.
- Coaches will not exploit their client’s trust in order to obtain sexual, emotional, financial and mental professional benefits and/or any other advantages.
- Coaches will respect the client’s right to cease coaching at any point during the process. In addition, coaches will not protract a coaching relationship beyond its useful conclusion, but will encourage the client to make a change when aware the client is no longer benefiting from the client - coach relationship.
- Coaches respect the confidentiality and privacy of their clients, colleagues and others with whom they do business. Unless authorised, coaches do not use confidential information for personal use or for the benefit of any third party. Coaches can disclose confidential information or personal data only when appropriate approval has been obtained and/or are compelled to do so by legal, regulatory or professional requirements.
- Coaches will refrain from giving professional information or advice or make claims that they know to be confidential, misleading or where precision is beyond their capacity to evaluate.
- All members will respect copyright agreements, intellectual property and trademarks, and comply with any regulations in these areas. Coaches shall not practice any plagiarism on other’s work.
- All members always conduct themselves to the highest level of ethics, integrity, accountability and responsibility to maintain the good reputation of the coaching profession and to avoid any disrepute with professional bodies and/or individual coaches.
- Coaches should avoid any conflict of interest within the coaching relationship. However, if a situation occurs that may create conflict, generate litigation or negative exposure in relation to the coaching practice then the coach has to take immediate action and:
a. Discuss it with the client
b. Consult senior coaches
c. Inform any regulated coaching bodies they belong to about the situation.
- All coaches will take appropriate personal and professional development on a regular basis, in order to continuously keep up-to-date with the latest progress of the coaching industry and enhance their skills and level of competence.
- Coaches must have professional indemnity insurance to cover their coaching services.
- All promotional materials and advertisements (including verbal, written and drawn) created for this coaching practice shall be legal, decent, truthful, honest and shall comply with the requirements of legislation of the country where they are being issued.
- Coaching practices must abide by all the laws and regulations of the country where the coaching practice is based, where coaching is taking place and/or where the client is located.